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2017 SEBWA Convention & Trade Show
2017 SEBWA Convention & Trade Show

The Program
Keynote Address

FUTURE PERFORMANCE & KEY INDICATORS OF THE BOTTLED WATER INDUSTRY, presented by HENRY R. Hidell, III, Chairman and Managing Director, Consulting Services Hidell-Eyster

Bob HidellAs Keynote, Bob Hidell will provide insight into the future performance of the bottled water industry in the US and globally, the adjustment that bottlers will need to make in order to successfully compete in the future, where future demand will be the strongest, and the impact of global warming and resulting climate change on the industry and consumer.

Mr. Hidell is the founder of Hidell International. He has provided consulting services to the beverage, drinking water, food and nutrition industries since 1972. His professional expertise spans the spectrum of business, technical, and educational services with specific expertise in the formulation of business strategies, mergers and acquisitions, and turnkey development of beverage bottling facilities. He is recognized as an expert in international economic and business development. ...Read More

(2 Hours: 2 CEUs)
FSMA Compliance – Step by Step presented by Jason Roberts, President of Jackson-Roberts LLC, and IBWA auditor with Eagle Certification Group

The Food Safety Modernization Act has been established and the clock is ticking for many producers. Are you and your facility ready? This class will be an important overview of the required components to make sure you are ready for this new regulatory implementation.

(1 Hour: 1 CEU)
Getting Certified to a GSFI Standard (SQF, BRC, FSSC 22000), presented by Jason Roberts, President Jackson-Roberts LLC, and IBWA auditor with Eagle Certification Group

Jason Roberts, Eagle Certification GroupMany large customers are now asking for producers to be certified to a particular standard such as SQF or BRC. Achieving this level of credentialing opens the door to new opportunities and increased sales for your product. This presentation will explain what getting “certified” entails and the differences between the SQF, BRC, and FSSC 22000 standard.

Jason Roberts is a SQF and IBWA auditor with Eagle Certification Group. He has spent over 15 years as a bottler in the competitive HOD/small pack Bottled Water industry, and he, along with his father, Garry Roberts, owned and operated Cedar Canyon Bottled Water in Forest Grove, Oregon. After selling the company in 2009, Jason decided to offer his experience and knowledge in the industry to others looking for guidance regarding their Bottled Water issues. His experience in both daily operations and the corporate environment have provided a broad knowledge of industry issues. ...Read More

(1.0 Hour: 1 CEU)
Unregulated Contaminant Monitoring Rule, presented by Steve Tischler, Vice President, National Testing Labs

Stephen R. Tischler, National Testing LaboratoriesThis course will briefly discuss the history of the EPA UCMR. A detailed discussion of the recently completed UCMR 3 and the upcoming UCMR 4 will be provided, along with the implications for bottler.

Stephen R. Tischler, Vice President, has worked for National Testing Laboratories for thirteen years. Mr. Tischler is a member of the Senior Management Team at NTL, and primarily directs Lab Operations, Sales, and Marketing. Prior to working with National Testing, Mr. Tischler worked in various senior management capacities in the chemical manufacturing, engineered plastics manufacturing, and laboratory services industries, where he authored many Strategic and Business Plans. He has a B.S. in Chemistry from John Carroll Univ. (University Hts., Ohio) and an M.B.A. from Baldwin-Wallace University (Berea, Ohio)....Read More

Route Management Systems, presented by Andrew Kuneth, Prism Software (1 CEU)

Andrew Kuneth, Prism Visual SoftwareThis session will provide a timely update on bottled water company route systems.

Andrew Kuneth is the Vice President of Business Development at Prism Visual Software. He is in charge of interacting with distributors, equipment service businesses, operators, sales reps, partners, and customers to share how the Prism Software Suite can drive efficiencies throughout a supply chain. Additionally, through these relations, Andrew listens to new ideas and suggestions to plan the Prism product development road map and ensure Prism can continue to lead the marketplace in Route Accounting Software for decades to come. Before Prism Visual Software, Andrew worked in technology in NYC banking and was part of a startup Foodservice.com, which ultimately was purchased by FoodBuy, a division of Compass. Andrew graduated from SUNY Binghamton University, with a BS in Finance and Management Information Systems and is a certified PMP. ...Read More

Inspect What You Expect – Hands on Microbiology for your Plant, presented by Efrem Pesyna, GVS (1 CEU)

Efrem Pesyna, GVSThis hands-on microbiology workshop will teach you what you need to know how to do and how to supervise your employees. At the end of this workshop you will be ready to supervise your personnel and ensure that your company is up to speed on the latest requirements.

For the past 18 years, Efrem Pesyna has been with GE Health Care, acquired by GVS in 2013, as Director of Technical Sales Microbiology, Director of Food & Beverage, and most recently as Global Sales Manager Microbiology. Efrem resides in Port Saint Lucie, Florida with his wife Wendy. Efrem spent ten years in the Beverage Industry as a Plant Manager, Director of Operations, Vice President, General Manager, Vice President of Manufacturing, and Research and Development. He is a Past President of SEBWA, and serves on the SEBWA Board of Directors. ...Read More

Cleaning Your Water Coolers Workshop, presented by George Dziura, MTN Products (1 CEU)

George DziuraThis workshop will walk you through best practices for cleaning and sanitizing water coolers. IBWA recommendations and other best practices will be included to ensure your coolers receive the best treatment and to ensure your customers remain loyal due to your attention to detail. A handout will be provided.

George Dziura started in water industry in 1994. His career includes being an Equipment Service Supervisor (coolers, point of use, and coffee equipment) and a Production Supervisor at Crystal Springs Water in Atlanta, Georgia. He is a “Certified Plant Operator” by IBWA, and a Certified Installer by WQA. He also operated his own Service Center for repair of Oasis, Sunroc, Cordley Temprite, and other model coolers. George currently works for MTN Products as Technical Service Director. ...Read More

HR: Resolving Problems and Challenges Quickly, Pragmatically, and Successfully, presented by Ray Lieber, Gotcha Covered HR

Ray Lieber, Gotcha Covered HRGotcha Covered HR, a Human Resources Consulting Firm based in New Orleans, understands the importance of resolving problems quickly and pragmatically so that your business and workforce will be productive and successful. Ray Lieber will discuss providing your business with practical, cost-effective solutions to problematic challenges within the workplace. These professionals, Patricia Pannell, Stefanie Allweiss, and Ray Lieber, have years of combined experience in recruiting and hiring the right people, promoting effective employee relations, building pay programs, developing leaders, and mediation of workplace issues. They understand the daily hurdles you face in hiring, retaining, and investing in your employees and that your business is only as strong as your first line supervisors. You will find you need periodic support in training and improving upon and implementing your policies. Finally, Gotcha Covered HR will discuss how we can assist you in your future succession plans should you unexpectedly lose “key” individuals from your workforce. ...Read More

Route Management &Sales Panel Discussion, presented by Shane Taylor, Highland Mountain Water & Coffee, Philip Parmer, Parmer Water Co., and Clay Bell, Melwood Springs, as Moderator

Route Panel open forum discussing the route delivery and planning that takes place in the day to day running of your business. We will have a diverse group of distributors who will talk and take questions on the day to day operation of route delivery.

2017 SEBWA Trade Show & Reception

TradeshowJoin fellow attendees on Thursday, March 9 for the 2017 SEBWA Tradeshow, Raffle & Reception, which will no doubt be a fun and exciting evening. Enter to win some exciting giveaways during the SEBWA Raffle, which will take place throughout the show. Take this great opportunity to see what supplier members of SEBWA offer, and learn about the technologies they represent, which help drive the industry. Thank these wonderful individuals and companies for supporting your industry, association, and business.


Watch for more coming program developments...

Conference Hotel – Chattanooga Marriott Downtow
Two Carter Plaza
Chattanooga, Tennessee 37402 USA

Chattanooga Marriott downtown hotelExperience Tennessee from our Chattanooga Marriott downtown hotel. Plan your Tennessee getaway with us at the Chattanooga Marriott Downtown. Located just moments from the scenic riverfront, in the heart of Chattanooga’s business district, the hotel offers 343 impeccably appointed rooms and suites designed to cater to the needs of today’s busy traveler. Luxurious amenities include plush Marriott Revive Bedding and our exclusive Plug-In panel technology, as well as ergonomic work spaces.


Reserve you Chattanooga Marriott Downtown rooms by calling 1.800.228-9290 or reserve online at:
Book your group rate for 2017 SEBWA Annual Convention & Table Top Trade Show – Southeastern Bottled Water Association

Ask for the “2017 SEBWA Convention” room block with group rate of $139.00 S/D. The deadline for ensuring this rate is FEBRUARY 22, 2017!

Click Here to Register for the Convention online

Register for the Convention by downloading the PDF Registration Form here:

Complete, add your payment information (check or cc) and email to Regina Rogers at regina@jsjproductionsinc.com.

Send to SEBWA, P.O. Box 1747, Dripping Springs, TX 78620.

For further information please contact SEBWA at 512.894.4106 (phone), email Susan Gibson at susan@jsjproductionsinc.com, Regina Rogers at regina@jsjproductionsinc.com, or go to the SEBWA Website at www.sebwa.org.

The deadline for Registration is February 22, 2017!

SEBWA | P.O. Box 1747, Wimberley, TX 78620
Email: regina@jsjproductions.inc | www.sebwa.org

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